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A sponsorship is an emotional event.
The consumer seeks and buys emotions, not things, and a brand that doesn't leave a positive impression is just a piece of merchandise.
In general, companies invest in and are committed to important sponsorships, but they are not often communicated and are not “used” for their public relations. In other words, they don't “exploit” them as they should. BVA's task is to compensate for this, helping companies to manage their sponsorship commitments as effectively as possible...
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BVA offers integrated communication services to allow a company to achieve its objectives through a coordinated set of actions designed to optimise its communication toward different types of public: from media relations to events, from in-house communication to leader image, from crisis communication to training, from advertising and below the line to media management.
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